Once you start breaking the question down further it continues in the same format to the right eventually leading to a single answer. An issue tree sometimes referred to as a logic tree is the visual breakdown of a question into its component parts vertically. You need to make sure that the possible solutions or groups.
Aims at reducing complexity by avoiding overlaps. Doing so will help you avoid dependencies between different branches of the tree and thus sub problems can be properly isolated. Mece as a method should be used when you craft an issue tree for your case structure.
Of course other analyses of regulatory issues for example are occasionally necessary and sometimes of paramount importance. The value proposition and capabilities the market s size the competition market share and revenue and costs exhibit 3. Start by targeting five core issues.
In this way root causes and consequences are turned into root solutions and key project or influencing entry points are quickly established. The problem tree can be converted into an objectives tree by rephrasing each of the problems into positive desirable outcomes as if the problem had already been treated. They are favored at mckinsey because they 1 break problems down into manageable parts 2 enable solving the larger problem by solving the component parts 3 align the team on the nature of the problem and how to solve it and 4 provide insight into missing elements.
Issue trees start with the problem statement and break it down into its component parts issues and sub issues. In this post we cover issue tree examples and templates you can reuse in your own case interviews. Mece issue trees aka logic trees are used to break down complex questions into simpler sub questions.
Issue tree analysis is used by mckinsey and other consulting firms to solve client problems. The customer has a particularly strong branch network in medium sized cities and. This is divided into the areas of elevator construction elevator modernization and service.
Your customer is the market leader in the north american elevator service business.
Issue tree for market entry. It wouldn t even do well in other market entry cases. Then at the second half of the video i ll show you the three takeaways for you to apply to your own frameworks. Issue tree example. An issue tree lays out a set of logical conditions that if proven correct prove the hypothesis correct.
The term issue tree comes from the way this framework looks when diagrammed on pap. For a market entry that tends to be a business situation framework. For a pricing or profitability issue that tends to be a profitability. Mckinsey issue tree example 1.
Problem solving and decision making this report is solely for the use of client personnel. No part of it may be circulated quoted or reproduced for distribution outside the client organisation without prior written approval from mckinsey company. Always use an issue tree to structure your problem. Market entry market sizing.
Market entry market sizing. Always use an issue tree to structure your problem. No part of it may be circulated quoted or reproduced for distribution outside the client organisation without prior written approval from mckinsey company.
Problem solving and decision making this report is solely for the use of client personnel. Mckinsey issue tree example 1. For a pricing or profitability issue that tends to be a profitability.
For a market entry that tends to be a business situation framework. The term issue tree comes from the way this framework looks when diagrammed on pap. An issue tree lays out a set of logical conditions that if proven correct prove the hypothesis correct.
Issue tree example. Then at the second half of the video i ll show you the three takeaways for you to apply to your own frameworks. It wouldn t even do well in other market entry cases.
